I recently had the chance to speak with an associate on site to discuss the ongoing renovations.
Texas Homemaking: I really love what JCPenny is creating here; there are clean lines, less clutter and great product displays. Why all the changes?
JCPenny: We're reinventing ourselves and creating a space where people enjoy shopping. We've added several new product lines, including Martha Celebrations, and we're pleased to know you like it.
Texas Homemaking: I definitely do! I love all the little vignettes that have been created within the store - their color, style and flow. Do you see the new housewares section facelift transcending throughout the entire store?
JCPenny: Currently, our focus is on housewares. As you can see, we've made a couple of changes through men's ware and women's apparel, but we really wanted a wow factor for the store and housewares has it.
Texas Homemaking: I noticed the area near the cooking section looks like a kitchen. Was JCPenny considering having a test kitchen or cooking kitchen in store?
JCPenny: Yes, at one time the store was going to have a test kitchen, but at the last minute the idea was pulled.
Texas Homemaking: You also have a party section located in the store now. I think it's great JCPenny is offering up-scale party supplies and all the things you need for a candy bar.
JCPenny: That's right. We also carry gift cards, wrapping paper and party essentials. I truly think shoppers are going to be pleased with the new appearance of JCPenny, as well as their shopping experience.
I am just amazed be the transformation of the store. It's become a great location for gifts, parties and housewares purchases; I encourage you all to take a moment and stop in sometime over the next week. You won't be disappointed!